One year has passed since Finsbury Food Group’s strategic acquisition of Lees of Scotland. In an exclusive interview with The Herald’s Scott Wright, Daryl Newlands, the Head of Brands and Marketing, unveiled ambitious investment plans designed to secure the future of the brand and drive continued growth.

Newlands highlighted the seamless integration process following the acquisition, emphasising the dedication and collaboration of teams across the organisation. This successful integration led to an impressive and promising performance throughout 2023.

Looking forward, Newlands teased an exciting project currently in the pipeline, set to enhance the brand’s offering and expand its market presence even further. This project represents Finsbury Food Group’s commitment to innovation and meeting the evolving needs of consumers.

As the brand reflects on its journey, it stands poised for continued success and growth.

For the full scoop on Finsbury Food Group’s vision and future plans, read the full article here.