Lees of Scotland, one of the UK’s leading independent confectionery manufacturers, has unveiled a new product as part of its teacake range.

The new Lees Jaffa Teacake, is made from jaffa jam enclosed in mallow on a biscuit and covered in smooth and velvety chocolate flavoured coating.

The packaging for the Lees Jaffa Teacake has been designed to complement the rest of the Lees range which was launched earlier this year. The design highlights the product as the hero, with a large image of the Jaffa Teacake featured on the pack. Each pack contains 14 individual jaffa cakes, perfect for a family treat. To give the product prominence and high impact on shelf, the packaging has been produced with an orange background with a mustard tone. This stand out packaging will ensure the Lees Jaffa Teacakes attracts the consumers attention when they are purchasing cake products.

Bert Croll Sales Director, commented: “Lees Teacakes have been enjoyed by families for generations and we want to ensure our products remain appealing to both our existing customers as well as potential new customers. We are confident the lees Jaffa Teacake will be very popular with all consumers ”.

The new Jaffa Teacake is available in selected stores now. Lees Original Teacakes are listed in all major multiple retailers.