Lees, one of Scotland’s best loved brands, has launched a new radio advertising campaign which is being aired now on Real Radio Scotland.

 The eight week campaign focuses on Lees most iconic product the Macaroon Bar, which is renowned as a timeless confectionery classic. 

 Lees worked with Real Radio to develop the fun and catchy creative which features four script executions accompanied by a reworked version of the Macarena – the unforgettable Spanish dance song by Los del Río.

 Commenting on the campaign, Clive Miquel, chief executive of Lees Foods said:

 “It’s great to hear Lees back on radio again.  Lees is a fun, family brand and we wanted to create a lively and catchy ad. campaign that would grab peoples attention.  The Macarena was a world-wide hit and hopefully its popularity helps increase awareness for the Lees brand and of course our Macaroon Bar.”

During August Lees launches stage two of the campaign which goes live on Real Radio Scotland’s website.  Listeners are invited to submit video or audio clips of themselves doing the Macaroona.  The best video selected each week will win a box of tasty Lees treats.

 Notes to editors:

• In VH1‘s 2002 documentary 100 Greatest One-hit Wonders, “Macarena” was ranked as #1.

Click here to hear Lees radio advertisement

For further information:

Eve Robertson / Cameron Grant

3×1 Public Relations

T: 0141 221 0707 / 07974 193 897